JC ROBINSON & SONS

OBJECTIVE

The objective of this project was to take an existing logo of a small business in Canada and redesign the logo. This was done by constructing marketing research and developing concepts that met the client's needs.

RESEARCH

JC Robinson & Sons is a heating and airconditioning company located on 1726 Bank Street here in Ottawa. JC Robinson & Sons has built a excellent customer base which are made up of very loyal customers due to family vibe.

CONCEPT

The concept for this logo redesign was to incorporate the elements of heating and airconditioning. The first symbol, the orange flame, represents the J in "JC Robinson and Sons" and their heating services. The second symbol, the blue snowflake, represents their airconditioning services. The space between these two elements represents the movement of air in a cold breeze.

SKETCHES

Sketches
BRANDING GUIDELINE
Visual design
Visual design
VERSIONS OF LOGO
Versions of logo