JC Robinson and Sons
Rebranding

JC Robinson & Sons is a heating and air conditioning company located on 1726 Bank Street here in Ottawa. I wanted to create a fresh visual identity that reflects their product and values.

Sketches
Final Product

After various iterations, the final logo was vectorized and full guidelines were created. They include colour, typeface, correct and incorrect use, and possible applications.

The first symbol, the orange flame, represents the J in "JC Robinson and Sons" and their heating services. The second symbol, the blue snowflake, represents their air conditioning services.

Visual design
Visual design
Visual design
Visual design
Visual design
branding
Versions of logo