JC Robinson and Sons
JC Robinson & Sons is a heating and air conditioning company located on 1726 Bank Street here in Ottawa. I wanted to create a fresh visual identity that reflects their product and values.
After various iterations, the final logo was vectorized and full guidelines were created. They include colour, typeface, correct and incorrect use, and possible applications.
The first symbol, the orange flame, represents the J in "JC Robinson and Sons" and their heating services. The second symbol, the blue snowflake, represents their air conditioning services.