KITKAT PACKAGE DESIGN
The objective of the project is to re-design KITKAT’s chocolate packaging that decreases the amount of packaging and change the materials used, so they are more environmentally friendly. This is also conceptually designed to target audiences during the holiday season.
To make this more environmentally friendly, recyclable cardboard is used to make the new packaging. In addition, the design of the packaging is also changed to make the brand stand out amoungst other popular chocolate brands on the market.
The new and improved packaging contains Kitkats’s alternative logo to accommodate the seasonal packaging. The packaging includes one of kitkats signature seasonal colours along with some seasonal elements to help give it a more festive vibe.