Echol is a new Korean restaurant based in San Diego, California. They wanted a fresh new logo that better represents who they are.
Starting any project, I like to sketch out whatever comes to mind of the subject. I began to sketch and whatever came to my mind when I thought of korean symbols and foods.
After pages, and pages of getting no where with the sketches. I decided to try and go straight to illustrator. Hoping my client would be able to see the vision better when it's 40% done, I drew out sample logos and send him the draft, and well he loved them!
The new logo was hand drawn to help give it more of a fun element. The little elements reperesent food elements used in Korean cuisine. The new logo incorportates a traditional korean style of design, with more modern elements to help keep it new and fresh.